I have LCD screens, now what?

Installing LCD screens at reception, the cafe and areas with high employee traffic is easy, the challenge is keeping content fresh.

 

Reception screen showing news only

How many times have you been to visit a company and seen a large screen with only a news channel displaying?

There's nothing wrong with that in theory but why is it there and who is it for?

If you're an employee in a medium to large company, you will most likely have large screens dotted around. 

What's playing on them? TV? Are they off? Or is there content on there that makes you stop and look?

We've spoken to dozens of communicators about large screen communications and discovered a recurring challenge - It's difficult to keep content up-to-date with enough frequency to keep it interesting.

A senior communicator at a large insurance company had this to say: 

"We have screens in four regions and all content is owned by communications. We update colleagues on corporate news, highlight intranet stories with short titles and one succinct sentence which leads to more information elsewhere.  Recently, we've been showing the Paralympic games as well as short clips from full length videos that live on the intranet. 

The main challenge is that communications can't directly upload content on the screens, we pass all changes to IT. Also, we can either show full screen video or PowerPoint only, not a mix of content."

The companies who are demonstrating best practice have systems that are very easy to update, have automatic links to the intranet and/or business data and can schedule content for various times of day for segmented audiences. 

Reception screen displaying blended content

It isn't hard to get the balance right with communications that go across large screens, think of it in the same as any other comms channel, if you have a proper strategy it will be so much more effective.

We'd really like to hear how you are using screens for employee or visitor communication and how effective and important the channel is.


You can contact Ray Edun to discuss more about the channel.