Why, the Windows XP screen saver of course!
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| Wasting an expensive communications channel |
It still surprises me that we invest thousands in large screens and the required infrastructure and choose not to put in the effort to keep the system up-to-date.
However, it's so easy to just put the system in and then neglect it. The key is to automate as much content as you possibly can from other channels like your intranet, web site, social platforms and other community sites.
You can schedule content from systems that get updated on a regular basis, put in news feeds and even connect to HR data so you can say Happy Birthday to Jane in accounting without having to remember.
I've purposefully get this blog informational and not promotional but I have to say one thing - we've made Sabercom with the ability to easily connect to any of your internal systems like SharePoint, Excel, intranet news and almost anything you can think of. This helps businesses stay on top of content so it's always fresh.
I'm interested in seeing any photos of digital signage that would be used more effectively, please email, tweet, Pinterest, Instagram your shots of digital signage gone wrong when you see them.
