Digital signage in err action at Pembury Hospital |
Shiny new hospital, so you would expect state of the art well, everything! I still can't believe how many TV screens I see running without content on them.
Someone went to the trouble of specifying a signage system, deciding what should be displayed, securing budget (which is already tight in the NHS) and then commissioning a company to install the hardware.
However, what's happened to the content management? This wasn't the only screen sitting idle (on a power consuming white image no less) in the hospital. ALL of the screens were in the same state.
It could be an anomaly you say? Just opened so teething problems? We went back weeks later for a follow up scan and guess what? The TVs were still showing the blank white screen. The time wasn't right or even consistent between screens.
If you're going to spend thousands of pounds of public (or private for that matter) money on hardware and software to inform patients, clients and staff then please put some relevant engaging content across the system or simply turn them off.
It's interesting that there are hundreds and possibly thousands of digital signage vendors and it seems not many can get it right! I've seen mouse pointers, error screens, circles displayed as ellipses, screens that are off or content that's out of date.
When you're shopping for a vendor, do yourself a favour; make sure the software to push content to the displays is easy to use and intuitive.